With ‘over one billion tweets made on Twitter each week’ (Botros, 2012:14) it is highly likely that some of those will be getting people into trouble. This happens when people do not think about the consequences or potential interpretations of the messages they post online in regards to both them, and the organisations they work […]Read more "Digital Media: Protect your reputation"
Sport is an ever changing and evolving industry which is why organisations have to be able to adapt to keep them enticed and attracted to sport, “online sports fans increases, sports organizations have started to use the internet as a marketing tool for maintaining sports fans” (Hur, et al, 2012) this is really important if […]Read more "Digital Communication: Get on it now!"
New media is “all that is related to the internet and the interplay between technology, images and sound” (New Media Institute). It is an ever changing term due to the constantly evolving and adapting digital age we live in, with an array of possibilities to the marketers utilising it and deploying it to gain an […]Read more "New Media and the Impact on Consumers"
Sport is one of the biggest elements in millions of peoples lives the world over. They live and breathe sport consuming and communicating it whenever possible with many news bulletins being dominated by athletes and the sporting organizations they represent. It is often a very intimate relationship and people will seek any way in which […]Read more "Digital Marketing and the Relationship it has with Sport"
Search Engine Optimization (SEO) is what businesses use to gain ‘Quality Visitors to a website’ and is defined as “a structured approach to increase the position of a company or its products in search engine natural or organic results” (Chaffey and Ellis-Chadwick 2012). However due to its importance it is used by a number of […]Read more "Search Engine optimisation: Is it worth being at ‘The Top’?"
It is imperative to your personal success that you do all that you can to place yourself in the best possible position to acquire a job at the end of your degree. Here are the three elements of an action plan I have created which I believe will personally enhance my chances of employability. Communication – […]Read more "How to be successful in the Sports marketing Industry"
Social media is a tool that allows freedom of speech, a constant stream of information and conversation on any subject you wish to talk about. Something of a blessing to sports fans. The platform derives both positive and negative content for millions of people to see, however, the latter has been a stalwart for many […]Read more "Social Media: The Burden on sports organisations"