Digital Media: Protect your reputation

With ‘over one billion tweets made on Twitter each week’ (Botros, 2012:14) it is highly likely that some of those will be getting people into trouble. This happens when people do not think about the consequences or potential interpretations of the messages they post online in regards to both them, and the organisations they work for.

Comments that get people sacked

Digital media is a tool that allows freedom of speech like never before. Opening conversations that would previously never have occurred and providing in depth information to millions. However, there are a number of drawbacks that could hamper you personally if you don’t manage your personal profile properly. Employers now regularly look at the social media sites of their employees as they can “gather vast amounts of personal information” (Jeong and Coyle, 2014) on staff to ensure they are not adversely effecting the reputation of the business by doing anything stupid. The (Kismetricks blog) stated that companies “see whether something negative or positive is being said affecting their reputation”. Photos of ‘Lads Holiday’s’ and images of illegalities such as the use of drugs can lead to people being fired as well as potential problems with the law.

In the 21st century nothing is private anymore, especially the content you post online. This is because of the unlimited access people have on your personal profiles and the information you post, regardless of who you do or don’t want to see it “was kicked out of the job on the basis that she would “damage the school’s reputation” (Western Daily Express, 2016). This means that people should make their accounts private with privacy settings (Scaife, 2012) as a bare minimum, as well as deleting potentially harmful content. Once content is on the internet it is there fore life.

Screen Shot 2016-05-10 at 03.23.45.png
Lebron James has a huge online presence

An individual’s reputation can also be greatly enhanced through productive use of digital media. This is because “it builds the relationship between you and your potential customers by not directly pitching them a sale It is a great way to make a name for yourself and be seen as an established, trusted source with a good online presence” (BigFishResults, 2016). This involves writing worthy content on social media with a perceptive opinion that is well supported by other online content. Generating a good twitter following of people interested in the same things as you, and perhaps even writing a regular blog and gaining followers through that. This is looked upon favourably by employers as it shows you are proactive and actively engaged in the industry you want to be a part of.


By Zach Scott-Gray


Sports Marketing- Leeds Beckett University




5 Benefits of Strong Online Presence. [Online] Available From < >
[Accessed 8th May 2016]

Botros, M. (2012)’Social Media-A governing body’s Perspective’ Sport and the Law Journal 20 (2): 14-17

Guide to reputation management. [Online] Available From: < >
[Accessed 8th May 2016]

Jeong, Y, & Coyle, E 2014, ‘What Are You Worrying About on Facebook and Twitter? An Empirical Investigation of Young Social Network Site Users’ Privacy Perceptions and Behaviors’, Journal Of Interactive Advertising, 14, 2, pp. 51-59, Business Source Premier, EBSCOhost, viewed 9 May 2016.

Scaife, L. (2012) ‘An Own Cole: In the Tweet of the Moment’ Sport and the Law Journal 20 (2): 10-13

Western Daily Express. [Online] Available From: <  >
[Accessed 8th May 2016]

Western Daily Express. [Online] Available From: <  >
[Accessed 8th May 2016]

Lebron James Following [Online] Available From:<;
[Accessed 8th May]

Reputation Header Image [Online] Available From: < >
[Accessed 9th May 2016]


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