With ‘over one billion tweets made on Twitter each week’ (Botros, 2012:14) it is highly likely that some of those will be getting people into trouble. This happens when people do not think about the consequences or potential interpretations of the messages they post online in regards to both them, and the organisations they work […]Read more "Digital Media: Protect your reputation"
Sport is an ever changing and evolving industry which is why organisations have to be able to adapt to keep them enticed and attracted to sport, “online sports fans increases, sports organizations have started to use the internet as a marketing tool for maintaining sports fans” (Hur, et al, 2012) this is really important if […]Read more "Digital Communication: Get on it now!"
New media is “all that is related to the internet and the interplay between technology, images and sound” (New Media Institute). It is an ever changing term due to the constantly evolving and adapting digital age we live in, with an array of possibilities to the marketers utilising it and deploying it to gain an […]Read more "New Media and the Impact on Consumers"