How to be successful in the Sports marketing Industry

It is imperative to your personal success that you do all that you can to place yourself in the best possible position to acquire a job at the end of your degree. Here are the three elements of an action plan I have created which I believe will personally enhance my chances of employability.

Communication – This is fundamental to everything I want to achieve as a sports marketer as it is the corner stone of how you are successful in your job. To be successful as a sports marketer you need to communicate a number of things effectively such as the best way to display products, communicating the point of your brand, and being interesting so people want to know what you are doing through “communication which equates to effectiveness with clarity and openness”(Eisenberg, 1984). This links heavily with being able to talk to potential employers and gaining interview experience. A great way of accumulating this is networking.
According to the U.S. Bureau of Labor Statistics, 70 percent of all jobs are found through networking (Bryce, Redick 2015). Networking is a huge part of communicating effectively and it requires you to go to conferences and job fairs to speak to people about what they do and how you could be a part of that. If not then creating a larger pool of clients will undoubtedly help you in the future when you need them “its not what you know, its who you know”.

Communication is essential

Online Presence- The best way to communicate is by  detailed opinion on a variety of sports and you must “be prepared to invest in yourself” (Stevenson 2014). Therefore, an online presence is necessary, through writing and commenting on blogs, as well as social media platforms Twitter and Facebook. Opinions should be un bias and perceptual, however writing style and technique will only improve with practice. This will gradually allow you to build up a following of people who are interested in what you have to say and value your opinion. This can only be achieved by taking an active interest in the subject and reading. Although the benefits of this are “unparalleled opportunities for engagement with brands, companies and users” (Scaife, 2012).
Reading around the subject is imperative to knowing about your industry and this will help you stay ahead of the game in an ever changing digital world. By reading and sharing cool, exciting things happening around you it will be clear to others that you take the job seriously and wish to learn and achieve more. Regularly read blogs that you perhaps normally wouldn’t to grasp writing styles and the most effective ways of communicating your point.

Whats trending online

Relevant work experience- As Keith Lemon so eloquently states in the Carphone Warehouse advert, ‘if you don’t ask, you don’t get’. Which is relevant to gaining work placements you are interested in. It is important showing employers you are passionate about finding a job in industry, and you are willing to work for free to gain experience over others. It will not only impress the interviewer with your personal perseverance, but will arm you with the necessary skills for the workplace to be successful. (Hindman 2015) stated “when i look at job resumes i look for people who have done work or completed internships”.

Not only does it add bulk and non academic experience to your CV, but it shows that you are willing to put yourself out there into an environment you are not used too in order to get the best out of your career.

This is supported by a leading career’s website said “graduates who have had no previous work experience at all are unlikely to be successful” (All About Careers). This is because there is currently so much competition for jobs meaning that employers will only give it to the candidate with the most experience. Often large corporations will ignore or reject emails asking for work placements but don’t give up trying! Pester them with emails to show your willingness and they will often be happy to help you in some capacity or another. I have been ignored from a number of sports agencies however the few I have had the pleasure of working for have been unbelievable in giving me industry insight and a foot in the door in one of the toughest industries in the world.


By Zach Scott-Gray


Sports Marketing- Leeds Beckett University


Hindman (2015) The skills needed for sports marketing jobs

The Skills Needed for Sports Marketing Jobs

(accessed 14th April 2016)

Stevenson (2013)  How to get a job in sports marketing (accessed 14th April 2016)

Why is work experience important? [Online] Available From:
[Accessed 1ST May 2016]

Top 50 Football Blogs. [Online] Available From: < >
[Accessed 19th April 2016]

Bryce, S, & Redick, J 2015, ‘BRANDING & NETWORKING: Rapid-fire career development strategies to help you reach the top’, Women Lawyers Journal, 100, 4, pp. 42-46, Academic Search Complete, EBSCOhost, viewed 14 April 2016.

Marketing Job Image Header: [Online] Available from: <;
[Accessed May 1st 2016]

Eisenberg, E.M., 1984. Ambiguity as strategy in organizational communication. Communication monographs51(3), pp.227-242.

Scaife, L. (2012) ‘An Own Cole: In the Tweet of the Moment’ Sport and the Law Journal 20 (2): 10-13

Interview Image [Online] Available From: < >
[Accessed 8th May 2016]

Twitter trending polls [Online] Available From: < >
[Accessed 8th May 2016]


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